From ideas to tangible outcomes

A Creative Direction Session is an approachable way to refine your brand or project and transform ideas into real-world experiences.

Each starts with a collaborative ideation session and ends with an agreed upon deliverable, such as a design concept or a project plan.

I begin every client relationship with a Creative Direction Session to ensure I thoroughly understand your work and goals.

Example topics to explore

  • Clarification around identity, goals, and storytelling

  • Creating/updating visual and content design, such as illustrations or brand kits

  • Understanding your target market

  • Adding cohesion to fragmented experiences, like unifying digital and physical platforms

  • Planning events that represent your brand and build community

  • Improving physical atmosphere

The process

  1. Request a session by filling out a brief form with basic information. I’ll respond in 3-5 business days.

  2. I’ll share a link to schedule our meeting and send an invoice to be paid prior.

  3. We’ll conduct a 60-90-min meeting via video call or in person where we’ll clarify your goals and vision and address your needs.

  4. I’ll create a deliverable based on what we discussed along with recommendations and an action plan. I will complete the deliverable within 7 business days after the session.

  5. You’ll leave with a concept and direction, insights into your project’s experience, and a course of action.

  6. For continuous projects, we’ll determine a plan to continue our work together (typically an hourly contract).